Recently I saw this advertisement in a regional channel
where a mother asks the audience what makes a kid double smart and says that
they need for wait for a few more days to know that secret. I, like the million or so fans, was curious that
secret. After weeks for prolonged trepidation, the answer was unveiled. It was
an advertisement for some dhal variety.
Now, don’t think I am getting nowhere to the point. When we
were all kids, the products that were targeted on us were candies, ice creams
and other such mouth-watering delicacies. I still remember the song of the ad
when for the Bubblegum named Boomer was first introduced (which would be like
more than 10 years ago). Kids in those advertisements were happy and enjoying;
they didn’t not bother marks or tournaments or anything. And the moment I saw
such an ad, I had also enjoyed it and went along with the next 20-30 seconds it
lasted.
My point is, the kids in today’s generation are pressurized
to the maximum and that being showcased in the ads too. Why should a kid always
be a smarty-pants to make his parents happy? Why should a kid always has to
excel everyone in his class (that includes his friends too) to make his
teachers all proud? At the end of the day, this makes the children a mere mark
making machine. Is that what we want from the group of the society who has, at
the maximum, a few more years to be care-free before they start running in this
marathon of life?
I know that in this competitive world, I shouldn’t be
lethargic and never bat an eye because even in a split second, thousands and
thousand would race me and reach the destination before I did. But isn’t it up
to the individual to choose that destination?
We aren’t sheep to follow the herd and the moment everyone
realizes it, the so-called race for living will become a comical phrase; we all
will start living for work than work for living!
